THE GINGER-BED BUDDIES - Concept & animation
To promote the new FCBOH (Fulton County Board of Health) Sexual Health Resources Delivery Program in December of 2020, I was task to create a social media add that could capture our community members attention and also creates a conversation around it.
I immediately decided that I wanted to put together something that could also bring a smile when someone scroll down their social media feed, so an interaction between two "sexy gingerBED cookies" and a "hot chocolate tub" came to my mind and I went for it.
I also wanted to give power to the female character so she is the one who initiates the conversation. The Stop Motion technique and my ability to bake, definitely were the key ingredients to bring this couple alive!
Concept and Art Direction: Maya Freites
Script: Renee Cooper (copywriter)
Photography and edition: Maya Freites